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القارئ Arun Narayanaswamy 
The books starts off brilliantly. Tons of value added content and inspiring stories. Then the boring part begins, charts and standard industry practices camouflaged in jazzy jargons. A lot of selling of their strategy and potentially their service a they offer. Thankfully the book recovers from this mess and end well with a great example. A good read, inspiring but can get boring. I wish my professor (Chan Kim) from Insead had delivered as good a read as he teaches in person!
القارئ Hope Helms
Got a lot of ideas out of this book, some which I was able to implement right away! This will go on my read again list.
القارئ Emil
This book does a good job of laying out a formalized process for how to, essentially, innovate. As any good business book should be, it is concise and actionable, introduces useful concepts (like non-customers, value innovation, disruptive/non-disruptive creation, buyer-utility-map pain points). I particularly liked the part of it which focuses on humanness and how to ensure that effecting change follows a fair process.The challenge for business books is to present compelling enough evidence tha This book does a good job of laying out a formalized process for how to, essentially, innovate. As any good business book should be, it is concise and actionable, introduces useful concepts (like non-customers, value innovation, disruptive/non-disruptive creation, buyer-utility-map pain points). I particularly liked the part of it which focuses on humanness and how to ensure that effecting change follows a fair process.The challenge for business books is to present compelling enough evidence that their proposed solutions truly work. A common issue is survivorship bias, and unfortunately this book did not do much to refute the possibility that this might be at play for blue ocean strategies as well. The book alludes to the many years the authors have spent developing and applying their frameworks but I wished there w experimental evidence of how well they work, for example through randomized trials. It could be that such topics are discussed in the authors- previous books, which I haven-t read, but it would seem strange not to mention it here, as they do recap the rationale for a blue ocean strategy in the beginning.And as with other business books, one has to be ready for contrived jargon (like "red ocean") that-s oft-repeated, one can imagine, in the hopes of creating new buzz words.
القارئ Ansari
Reads like a manual. Good for execution
القارئ Lindsay
It felt so dry to me but I really like the premise. This to me is a cliff notes type of book!
القارئ Kevan
The metaphor is great. Book describes competitive market as red ocean and suggest to create whole another market for business growth. Then this book provides tools to do that few of the concepts I liked are.Value innovation4 action frameworkbuyer utilitycost innovationresources allocationindustrial physiologistBook is very well written and serves it;s purpose to deliver right message. Last few chapter are may be unnecessary but they add a tiny bit value to whole thing so they are justified.
القارئ Andrew Carr
For a long time I had resisted treating Business Strategy as a viable field to be harvested for ideas in Military Strategy. Blue Ocean Strategy, the precursor to this book, is one work that helped shift my views. The metaphor of a Red Ocean/Blue Ocean approach is at once intuitive and engaging. Most of life, Kim and Mauborgne argue, is a red ocean: Filled with sharks and competition where we attempt merely to find efficiencies to survive. But, there is a better way. Genuine strategic shifts can For a long time I had resisted treating Business Strategy as a viable field to be harvested for ideas in Military Strategy. Blue Ocean Strategy, the precursor to this book, is one work that helped shift my views. The metaphor of a Red Ocean/Blue Ocean approach is at once intuitive and engaging. Most of life, Kim and Mauborgne argue, is a red ocean: Filled with sharks and competition where we attempt merely to find efficiencies to survive. But, there is a better way. Genuine strategic shifts can reveal ways to reach Blue Oceans, where the calm waters allow much easier a effective pursuit of your goals.If the first book set up and justified the metaphor, this book is designed to help businesses undertake the shift. As such, it serves both to discuss the basic ideas, to demonstrate a host of examples of it working (including some with the authors direct involvement) and to explain their several key stages for how to plan and undertake such a shift.This is mainly a business book, but there are some examples of Government adopting these principles. Indeed the Government of Malaysia has even formally embraced blue ocean approaches, holding regular senior leadership committees and applying the logic across many fields of policy. There are limits to its applicability to military strategy, though also many strengths I would suggest. It helps remind us that accepting the frame of -out competing- is not a required assumption, that our goal is not simply beating the competition (red ocean) but the pursuit of our interests, wherein blue oceans are mu attractive.I listened via audio-book and while there-s a lot of references to the PDF and free toolkits on their websites, I enjoyed the book enough, and thought I needed the visual guides as well, that I ended up buying a paperback copy. Recommended.
The books starts off brilliantly. Tons of value added content and inspiring stories. Then the boring part begins, charts and standard industry practices camouflaged in jazzy jargons. A lot of selling of their strategy and potentially their service a they offer. Thankfully the book recovers from this mess and end well with a great example. A good read, inspiring but can get boring. I wish my professor (Chan Kim) from Insead had delivered as good a read as he teaches in person!
القارئ Hope Helms
Got a lot of ideas out of this book, some which I was able to implement right away! This will go on my read again list.
القارئ Emil
This book does a good job of laying out a formalized process for how to, essentially, innovate. As any good business book should be, it is concise and actionable, introduces useful concepts (like non-customers, value innovation, disruptive/non-disruptive creation, buyer-utility-map pain points). I particularly liked the part of it which focuses on humanness and how to ensure that effecting change follows a fair process.The challenge for business books is to present compelling enough evidence tha This book does a good job of laying out a formalized process for how to, essentially, innovate. As any good business book should be, it is concise and actionable, introduces useful concepts (like non-customers, value innovation, disruptive/non-disruptive creation, buyer-utility-map pain points). I particularly liked the part of it which focuses on humanness and how to ensure that effecting change follows a fair process.The challenge for business books is to present compelling enough evidence that their proposed solutions truly work. A common issue is survivorship bias, and unfortunately this book did not do much to refute the possibility that this might be at play for blue ocean strategies as well. The book alludes to the many years the authors have spent developing and applying their frameworks but I wished there w experimental evidence of how well they work, for example through randomized trials. It could be that such topics are discussed in the authors- previous books, which I haven-t read, but it would seem strange not to mention it here, as they do recap the rationale for a blue ocean strategy in the beginning.And as with other business books, one has to be ready for contrived jargon (like "red ocean") that-s oft-repeated, one can imagine, in the hopes of creating new buzz words.
القارئ Ansari
Reads like a manual. Good for execution
القارئ Lindsay
It felt so dry to me but I really like the premise. This to me is a cliff notes type of book!
القارئ Kevan
The metaphor is great. Book describes competitive market as red ocean and suggest to create whole another market for business growth. Then this book provides tools to do that few of the concepts I liked are.Value innovation4 action frameworkbuyer utilitycost innovationresources allocationindustrial physiologistBook is very well written and serves it;s purpose to deliver right message. Last few chapter are may be unnecessary but they add a tiny bit value to whole thing so they are justified.
القارئ Andrew Carr
For a long time I had resisted treating Business Strategy as a viable field to be harvested for ideas in Military Strategy. Blue Ocean Strategy, the precursor to this book, is one work that helped shift my views. The metaphor of a Red Ocean/Blue Ocean approach is at once intuitive and engaging. Most of life, Kim and Mauborgne argue, is a red ocean: Filled with sharks and competition where we attempt merely to find efficiencies to survive. But, there is a better way. Genuine strategic shifts can For a long time I had resisted treating Business Strategy as a viable field to be harvested for ideas in Military Strategy. Blue Ocean Strategy, the precursor to this book, is one work that helped shift my views. The metaphor of a Red Ocean/Blue Ocean approach is at once intuitive and engaging. Most of life, Kim and Mauborgne argue, is a red ocean: Filled with sharks and competition where we attempt merely to find efficiencies to survive. But, there is a better way. Genuine strategic shifts can reveal ways to reach Blue Oceans, where the calm waters allow much easier a effective pursuit of your goals.If the first book set up and justified the metaphor, this book is designed to help businesses undertake the shift. As such, it serves both to discuss the basic ideas, to demonstrate a host of examples of it working (including some with the authors direct involvement) and to explain their several key stages for how to plan and undertake such a shift.This is mainly a business book, but there are some examples of Government adopting these principles. Indeed the Government of Malaysia has even formally embraced blue ocean approaches, holding regular senior leadership committees and applying the logic across many fields of policy. There are limits to its applicability to military strategy, though also many strengths I would suggest. It helps remind us that accepting the frame of -out competing- is not a required assumption, that our goal is not simply beating the competition (red ocean) but the pursuit of our interests, wherein blue oceans are mu attractive.I listened via audio-book and while there-s a lot of references to the PDF and free toolkits on their websites, I enjoyed the book enough, and thought I needed the visual guides as well, that I ended up buying a paperback copy. Recommended.
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